Public Relations in Industrial Work Practice at SMK Negeri 2 Tabanan

Abstract

This study examines the role of school public relations (PR) in implementing Industrial Work Practice (Prakerin) at SMK Negeri 2 Tabanan, Bali. Using a qualitative case-study approach, data were collected through in-depth interviews, participant observation, and document analysis involving the Vice Principal for Public Relations, the Prakerin Coordinator, supervising teachers, participating students, and partner-industry representatives. The findings show that PR performs three interrelated functions: communicating program information to internal and external stakeholders, facilitating student preparation and placement administration, and building partnerships with business and industry through memoranda of understanding, industrial visits, and joint evaluation. Implementation is constrained by limited human resources, delayed responses from some industry partners, occasional mismatches between placements and student competencies, limited parental participation, and budget constraints. As a single-school case study, the findings are context-specific and are not intended for statistical generalization. The study contributes practical guidance for strengthening school-industry coordination in vocational education. Its novelty lies in examining PR simultaneously as communicator, facilitator, and relationship builder across the Prakerin implementation process.