Keywords
environmental self-awareness
gender
Generation Z
tourists
How to Cite
Abstract
This study examines gender-based patterns in environmental self-awareness related to blue tourism among Generation Z tourists. A quantitative descriptive survey was conducted with 50 Gen Z tourists who had visited Tanjung Benoa, Bali, comprising 25 male and 25 female respondents selected through incidental sampling. Six dimensions of environmental self-awareness were measured using five-point Likert-scale items and analysed using mean scores and interval-based categories. The findings show that female respondents demonstrated very high self-awareness across all six dimensions. Male respondents recorded very high scores for plastic-waste reduction, responsible environmental behaviour, and support for marine-ecosystem preservation, while environmental social responsibility, conservation participation, and commitment to sustainable marine tourism were classified as high. The study is limited by its small, non-probability, self-reported sample drawn from a single destination. Nevertheless, the findings can inform gender-responsive environmental communication and visitor-engagement strategies for blue-tourism destinations. This study contributes a gender-disaggregated assessment of Gen Z tourists’ environmental self-awareness within a specific blue-tourism context.
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